From Stone Ages to SoCal Favorite: The Story of J&K Beef Jerky

Walk through Old World Village in Huntington Beach and you’ll likely meet Curtis Kotchnik, known locally (and on Instagram) as @hb_mustache_guy, with his signature smile, selling merch and offering up a taste of his family’s pride and joy: J&K Beef Jerky.

For Curtis, jerky isn’t just a snack. It’s a legacy.

“My family’s been smoking meat since the Stone Ages,” he jokes, but the truth isn’t far off. With generations of family tradition behind them, the Kotchniks have transformed that heritage into a thriving Huntington Beach–based brand that’s winning over taste buds across Southern California.

The Jerky That Redefines Tender

J&K Beef Jerky stands out for two reasons: quality beef and melt-in-your-mouth tenderness. Made exclusively from 100% USDA Choice sirloin, every batch is handcrafted weekly, double-tenderized, and marinated with bold, homemade recipes.

Forget the leathery, tough jerky most people settle for, J&K delivers a soft, candy-like texture that customers rave about. “Not too hot, not too sweet” is how fans describe their popular Sweet & Spicy flavor, while Pineapple Teriyaki and Korean BBQ are equally addictive.

A Grassroots SoCal Success

From Old World Village to local gas stations and markets, J&K has built its reputation through word of mouth. First-time buyers often become loyal fans, calling it “the best jerky I’ve ever had.” Starting at $8.99 a bag, it’s earned repeat customers who stock up for road trips, game days, and gifts.

And unlike many brands, J&K refuses to cut corners: no imported ingredients, no mass production, just small-batch, locally sourced pride.

Family Business, Entrepreneurial Spirit

Curtis isn’t the only one behind J&K, but his involvement brings an unmistakable energy to the brand. With his lively personality and love for connecting with people, he’s helping expand the business beyond Huntington Beach while keeping its roots intact.

The Takeaway

In a crowded snack market, J&K Beef Jerky proves that authenticity, heritage, and craftsmanship still win. By staying small-batch and rooted in family tradition, they’ve carved out a niche that feels both timeless and fresh.

Where to Buy: Find J&K at Old World Village, select SoCal gas stations and marts, or order directly from their website: https://jkjerky.com/

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